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Epigenetics: “The next megatrend for our industry”

Recent advancements surrounding DNA repair mechanisms have opened the door to new nutraceuticals that slow the aging process.

Greg Macpherson, a biotechnologist, pharmacist and founder of SRW Laboratories, said this may be the first time in human history we finally have the right tools to age well.

For more than a decade, he has been working in the biotechnology sector, specifically focusing on the aging process at the cellular level. This work led him to discover ways to harness the nine identified, scientific hallmarks of aging, which is the premise of his newly released book, "Harnessing the Nine Hallmarks of Aging".

While writing the book, Macpherson was inspired to develop a company focused on cellular health supplements.

“Up until now we’ve aged fairly well with basic lifestyle management and a little luck. Today, we have the precise tools to take it to another level – the cellular level,” said Macpherson. “Using the nine hallmarks of aging, or identified causes of aging, we can literally reprogram our cells to function at a much younger biological age than our current chronological age. No other generation has had this technology available to them.”


The key ingredient is Hobamine, a compound found in Himalayan Tartary Buckwheat that protects DNA against free radical game. It acts as a scavenger for reactive carbonyl species that cause stress in cells. The extract was discovered by Vanderbilt Unversity scienstists through the research spearheaded by Dr. Naji Abumrad.

"Hobamine (2-HOBA) is a very exciting breakthrough that is gaining significant interest from the research community. It is a genuine advance in our ability to protect our DNA, cellular components and proteins from the downstream effects of free radical damage and, as the research is showing, the associated immunogenicity (inflammaging) that is triggered by it over time. Further, we now have a tool that allows us to address this damage and not interfere with healthy levels of free radical signalling at the same time." said Macpherson. "Hobamine is going to be a valuable tool for practitioners as it becomes more available."

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